Project Details
When a Question Becomes the Campaign
The Hero
Fans want to connect with the brands supporting their favorite team. But when they hear “PACS,” most have no idea who or what that is, leaving the company invisible.
The Guide
We wanted to turn that idea into a joke, using humor to spark curiosity.
As creative director and stop-motion animator, I crafted quirky stop-motion sequences that played off the question “What is PACS?” and built intrigue, blending playful visuals with the Jazz’s energetic brand.
The Change
The campaign transforms confusion into engagement. Instead of tuning out, fans lean in, laugh, and head to PACS.com, curious to find out what PACS really is.
Client
PACS
role(S)
Production
Companies
Gallery
