Project Details
The Boys Are Back in Town
The Hero
Fans want the thrill of competition and the nostalgia of seeing their tennis heroes back in action.
The Guide
We wanted to make sure ESPN delivered with their promo video "Pickleball Slam," a $1,000,000 showdown featuring tennis legends John McEnroe, Andre Agassi, Michael Chang, and Andy Roddick.
We edited the fast-paced promo set to the appropriately-themed “The Boys Are Back in Town,” using motion graphics to punch up sound bites and quick cuts to build hype.
The Change
The promo ignites excitement for pickleball while tapping into fans’ love of tennis legends. Airing on ESPN and across digital platforms, it drives buzz on a national scale, reaching viewers where they watch and fueling anticipation for the event.
Client
ESPN
role(S)
Production
Companies
Gallery
