Project Details
Step Into Spring With Comfort That Transports
The Hero
Customers want shoes that let them move freely and feel good, but they’re tired of choosing between comfort and style. As the seasons change, they crave something fresh: footwear that looks like spring and feels like freedom.
The Guide
KURU Footwear introduces its Spring campaign, bringing heel-hugging comfort to bold new silhouettes. Featuring the brand’s first platform shoes (the LOMA and LOMA Tila) and their new flip-flop (KALA Sieva), the campaign invites customers to step into brighter days.
I helped define the art direction and create final assets that blended KURU’s signature support story with light, uplifting visuals that transport viewers to a happier place.
The Change
The campaign reminds customers that comfort and confidence can coexist. With every pair, the customer steps into Spring feeling renewed, supported, and stylish.
Client
KURU Footwear
role(S)
Production
Companies
Gallery
