Project Details
Around the World, From the Comfort of Your Home
The Hero
Fitness seekers want to start the year strong, chasing goals that feel both exciting and achievable. But too often, routines become repetitive, draining the motivation needed to stick with them. They long for inspiration and an immersive way to keep moving forward.
The Guide
We wanted to position NordicTrack as the gateway to new places and new possibilities, turning workouts into adventures. With narration on some of the videos by actor Colin Farrell, the campaign promises not just fitness, but journeys worth taking.
I edited the videos and created seamless visual effects for equipment screen replacements, creating and resizing over 100 deliverables across broadcast, web, and social to meet audiences wherever they are.
The Change
The campaign reframes exercise as exploration, an opportunity to accomplish fitness dreams rather than just sweat through routines. Audiences now see themselves as adventurers, not just gym-goers, stepping into a new year with motivation and momentum.
Client
NordicTrack
role(S)
Production
Companies
Gallery
