Project Details
Wellness Made Effortless
The Hero
Women looking for reliable wellness support desire a product that’s both effective and effortlessly integrated into her daily life.
The Guide
We wanted to position Nature's Way as the expert in natural women's health by leveraging its decades of botanical expertise and highlighting the convenience of its Women's Probiotic.
Nature's Way wanted to draw inspiration from Seed’s Daily Synbiotic video, using it as a stylistic and narrative reference point. My role as creative director was to take that benchmark and create a fresh 3D video that highlighted the pearls’ unique triple-layer technology while aligning with Nature’s Way’s own trusted, science-driven brand voice.
The Change
Probiotics have been reframed as simple, stylish, and dependable. Customers now saw daily wellness not as a chore, but as an empowering ritual they could confidently commit to.
Client
Nature's Way
role(S)
Production
Companies
Gallery
